Product Asset Management explained: the missing link between DAM and PIM
Do you work with many products, brands, partners and channels? Then you recognize the challenges around product visuals, metadata and time-to-market. In this podcast, we discuss why Product Asset Management (PAM) is the solution for organizations that want to digitize further.
What do you learn from this episode:
PAM versus DAM versus PIM
Benefits of Product Asset Management (PAM).
Automatic metadata & output
Workflow acceleration
What is PAM?
Unlike Digital Asset Management (DAM) - which starts with a file - Product Asset Management (PAM) starts with the product. Even if your visuals are not yet available. You can already link and enrich metadata, structure products and prepare assets. Once the images and media are there, you simply link them to the right product and PAM automatically generates the right formats for each purpose.
Want to know what PAM can do for your organization?
Request a free demo or ask your question directly to one of our marketing professionals.
Read our customer cases and other interesting topics
Comrads Brand Management Blog
For nine years, KWF has been working with Comrads on an Image bank is more than just a system: it is a platform that keeps stories alive.